Affiliate Marketing

 

Affiliate marketing produces win-win outcomes for all those involved, including the customer, merchant, and affiliate. Also, merchants only pay when goals are met, e.g., sales and leads. For those reasons and many more, thousands of companies run affiliate programs on popular networks, such as Impact, ShareASale, CJ Affiliate, and Rakuten Advertising. Alternatively, businesses might develop in-house affiliate marketing software or use standalone apps to run their programs. We can help you choose the right network or software for your program.

 

Network Partners

 

We’ll use our MREAR framework to grow your program, optimizing the five affiliate program processes, including management, recruitment, enablement, activation, and retainment.

 

Affiliate Marketing Processes

 

Here’s a sample of our MREAR activities to scale your program.

  • Affiliate marketing software selection and implementation
  • Launch and postlaunch planning
  • Program category, commission rate, and cookie duration selection
  • Affiliate payment processing and best practices
  • Competitor program analysis and benchmarking
  • Program compliance and PPC monitoring
  • Performance reviews and opportunity identification
  • Keyword and search engine optimization (SEO) to improve discoverability
  • Affiliate landing page design and conversion rate optimization (CRO)
  • Affiliate communication and message automation
  • Affiliate application review and decision (approval or decline)
  • Affiliate outreach/recruitment strategy and messages
  • Program content marketing and advertising
  • Affiliate onboarding, training, and support
  • Affiliate activation and growth strategies
  • Newsletters, sales campaigns, and incentive programs
  • Partnership development with high-volume affiliates
  • Affiliate feedback and surveys for program enhancement

 

With your goals and budget in mind, we’re available by the hour, day, week, month, and year to assist your program. Contact us today.