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Affiliate Marketing Tracking Software Explained The affiliate tracking software that a company chooses is a crucial decision. Affiliate program software must be able to generate and track links, attribute sales, and disburse payments efficiently. Users typically desire omnichannel analytics, custom reporting, automation, deep linking, fraud detection, and API/integration capabilities. The software should be reliable and support relationship building between advertisers to publishers. Moreover, the design and interface are critical as well. Hosting & Software An affiliate program is either self-hosted, i.e., files are stored on the merchant’s computer/server, or hosted on the software developer’s server. Self-hosted software can be proprietary or commercial. Hosted solutions appear in three forms, that is, private portal, private affiliate network, and open affiliate network software. When a program is hosted, you can assume the…

How to Create an Effective Affiliate Program Landing Page Affiliates frequently visit merchant sites to learn about affiliate programs. Marketers might also find programs on search engines if those pages are search engine optimized, for example, yourwebsite.com/affiliate-program. In either case, advertisers must have landing pages that excite and prompt publishers to join. There is a right and wrong way to create an affiliate landing page. The correct approach seeks to include pertinent details and excludes specifics that are available in the affiliate agreement. Brevity is also important. After analyzing hundreds of landing pages, we recommend including: The commission Cookie length Other program features Payment threshold and deposit options A call to action Contact information Images and graphics The Commission Affiliates want to know what's in it for them. If…