Partnership Marketing


Partnership marketing produces win-win outcomes for all involved, including the customer, merchant, and partner. Also, merchants get traffic and only pay for conversions, e.g., sales and leads. For those reasons, thousands of companies run partnership programs on top-rated networks, such as Impact and ShareASale.

We’ll help you choose the best partnership/affiliate network or software for your program and budget. Additionally, we’ll use our MREAR framework to grow your program, optimizing the five affiliate program processes, including management, recruitment, enablement, activation, and retainment.


Affiliate Marketing Processes


Here’s a sample of MREAR activities we’ll focus on to scale your program.

  • Partnership marketing software selection and implementation
  • Launch and postlaunch planning
  • Network category, commission rate, and cookie duration optimization
  • Competitor analysis and benchmarking
  • Partner/affiliate payment processing and best practices
  • Performance reviews and opportunity identification
  • Keyword and search engine optimization (SEO) to improve discoverability
  • Partner landing page design and conversion rate optimization (CRO)
  • Partner communication, message automation, and drip campaigns
  • Manual partner application review and approval/decline
  • Partnership outreach/recruitment strategy and messaging
  • Content marketing ideas for partners
  • Partner onboarding, training, and support
  • Partner activation and growth strategies
  • Newsletters, sales campaigns, and incentive programs
  • Marketing creatives, text links, and ad banners
  • Relationship development with high-volume partners
  • Partner feedback and surveys to improve the program
  • Program compliance and PPC monitoring
  • Investigation and removal of partners for policy violations


With your goals and budget in mind, we’re available by the hour, day, week, month, and year to assist your program. Contact us today.