Site Optimization

 

Online store owners want sales. While that may seem obvious, some shop owners don’t have the full set of skills (design, digital marketing, etc.), experience, or time to develop high-converting sites or make ongoing improvements to their stores. Additionally, tunnel vision and groupthink can negatively impact retailers.

We’ll analyze and offer recommendations on three critical areas to optimize your Shopify or WooCommerce store. Also, will bring fresh eyes and objectivity to support your revenue goals.

 

Site Optimization Process

 

Search Engine Optimization (SEO)

SEO involves auditing your title and header tags, meta and product descriptions, URLs, website/page speed, and security. Also, we’ll review SERPs and your competitors for additional insights.

Conversation Rate Optimization (CRO)

CRO considers how users interact with your site, including navigation, menus, page depth, appearance, visuals, interstitials, CTAs, and anything that might support or prevent a sale.

Copywriting & Grammar

Given you can’t meet face-to-face with your potential customers, your passion and product knowledge must infuse your website copy to convince users to buy and reduce unease. Additionally, grammar and word selection are crucial to highlight your value, features, and benefits to prospective buyers.

 

Let’s use proven SEO, CRO, and copywriting strategies to boost your revenue. Contact us today.